What is advertisement? Types of advertisement and tips

             There are two types of advertisements:- 

   Classified Advertisement and general Display Advertisements

             An advertisement is a very powerful medium. It is an announcement made through  a popular medium that reaches the maximum number of people , Newspaper, Magazines, T.V., Radio, and the Cinema are extensively used for advertisements.

             

             Classified Advertisements are very much like to notices. They differ only content.

             

             General advertisements or Display advertisements are given to attract the immediate attention of a large number of readers. The purpose may be same as that of the classified advertisements but they are printed in bold letters covering comparatively more space. Generally, such advertisements are given  by the manufactures of goods to promote the sales. Government and voluntary organizations also give such advertisements in the newspapers for general information or public awakening

Salient features of advertisement:

             1. It is precise , to the point  (e.g. Old time Telegram)

             2. Language - simple, formal, factual.

             3. Clarity is its first requisite.

             4. Minimum words are used but not only at the cost of clarity.

             5. Comprehensive, must say what it wants to say.

             6. Should be catchy, attractive

Tips for writing advertisements:

             1. Classify your advertisements i.e. whether matrimonial or Sale/Purchase.

             2. Write neatly giving all the desired/relevant information.

             3. Do not spared out classified advertisements. Display advertisements can be written in catchy  and attractive phrases to make them effective.

             4. Be brief, do not exceed prescribed word limit.

             5. Check all the above mentioned point one by one.

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